Multi Location Franchise Marketing

Multi Location Marketing Strategies for Franchise Organizations

Your local franchise owners are more than just satellite locations – they are the driving force behind the long-term growth and success of your business.

Whether you have 10, 100 or 1000 locations, you have already developed a network that has substantial value and great potential. So how do you take advantage of this network and maximize your marketing opportunities to fuel growth? One thing is certain, you need to provide each franchise owner the tools necessary to position themselves for online success in their local market. Doing so will not only empower your local franchise owners, but it will also provide exceptional long-term value to your entire franchise organization.

How should multi-location franchises structure their web properties and online marketing?

While each franchise has its own set of unique sales and marketing challenges, most franchises impose tight control on franchisees and enforce strict guidelines on how their product or service is presented, marketed and ultimately sold.

There is no one-size-fits-all solution for multi-location franchise marketing. Each franchise is unique, and based on the products or services your organization offers or the distribution model you employ, we will develop a customized online marketing strategy that aligns with your current and future corporate initiatives while supporting and empowering your local franchise owners.

Don’t believe what the mega-providers are selling you – we have proof!

Most of the franchise “experts” and multi-location “gurus” will have you believe that a centralized approach using location pages or microsites is the perfect solution for your organization. They will also do their best to talk you into using pay-per-click ads on search engines and display advertising on social platforms as the go-to solution to promote your individual locations.

Don’t Fall for this Trap

The reason they want you to engage in pay-per-click advertising is because it is “idiot-proof”. Anyone can rank in search if you bid enough for your keywords.

What they don’t tell you is the fact that 70-80% of search engine users are ignoring the paid ads and are only focusing on the organic results.

Look at it this way –

  • Pay-per-click advertising gives you immediate ranking, however a vast majority of search engine users ignore these ads AND the minute you stop paying for your ads, your ranking stops.
  • Organic SEO provides long-term value for your brand, products and service by employing on-page and off-page strategies that will rank your website for your geographically targeted keywords resulting in qualified local lead generation opportunities and delivering a solid ROI.

We have proven time and time again that professionally developed marketing websites that are structured properly and promoted at the local level consistently outrank cookie cutter corporate location pages and microsites, period. If your current website or SEO provider is telling you otherwise, it might be time to talk to us to get the real story.

Whether you are a rapidly expanding franchise or multi-location organization, a recent startup or established industry leader, our professional team is ready to guide you through the process.

Contact us today to see how we can help maximize the online marketing efforts of your multi-location organization.

Get a free advanced SEO analysis Results driven search engine optimization is essential to the long-term success of your multi-location organization.

Local marketing websites for your location owners are key components to the success of any local marketing strategy. Creating dedicated local websites that are relevant to your local customers drives targeted traffic, improves local lead generation and enhances revenue while building long-term value in your brand. It also builds trust with your locations’ customers. Marketing local websites presents an incredible opportunity to grow and reach local customers like never before.

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Multi-Location Consulting Your strategy needs to be different...

Regardless of your industry, properly managing your brand while employing effective online marketing strategies that engage consumers at the local level can be extremely challenging.

Multi-Location Websites Your websites need to be different...

Location pages or cookie-cutter microsites full of duplicate content are not the answer for your multi-location business. We give your location owners to tools they need to succeed.

Multi-Location Marketing Your marketing needs to be different...

See how our multisite marketing strategy gives your location owners the tools they need to generate quality local leads and increase revenue, while still protecting your brand

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Social Media Marketing

Responsive Website Design Desktop.Tablet.Mobile – One Site for Every User

Responsive web design is the process of building websites that adapt and resize automatically to smart phones, tablets and desktops.

In case you haven’t realized it, mobile web browsing has now surpassed desktop browsing in popularity. Responsive web design has removed the need for a mobile website because responsive sites have the ability to scale up and down, regardless of device, including those that have yet to be invented. The industry has adapted, and adapted well. Google has taken steps from encouraging businesses to design responsive websites to downright punishing those that don’t.

Brand Protection Local Marketing Websites That Enhance Your Brand

While each franchise or licensed business opportunity has its own set of unique sales and marketing challenges, most multi-location organizations impose tight control on location owners and enforce strict guidelines on how their product or service is presented, marketed and ultimately sold.

Our multisite marketing strategy gives your location owners the tools they need to generate local lead and increase revenue, while still protecting your brand.

Conversion Optimization

Inbound Marketing Don't Interrupt Buyers - Attract Them

Inbound marketing refers to marketing strategies that bring visitors in, rather than you having to go out to get the attention of a prospective client, customer or lead. Inbound marketing earns the attention of consumers, makes your company stand out from the crowd, be easily found online and drives targeted traffic to your website by producing interesting, relevant content.

This is in direct contrast to outbound marketing, where marketers attempt to go “out” and find customers.