Online Marketing for Multi-Location Businesses EFFECTIVE WEBSITE MARKETING SOLUTIONS FOR FRANCHISE ORGANIZATIONS AND MULTI-LOCATION BUSINESSES
SEO FOR MULTI-LOCATION BUSINESSES
Does your organization have multiple locations in different geographic areas?
Maybe they are franchisees, licensees, distributors, agents or dealers that sell your products or services across the county or around the world.
Regardless of your industry, properly managing your brand while employing effective online marketing strategies that engage consumers at the local level can be extremely challenging.
It’s the age old franchise dilemma: the franchisees want to do more of their own local online marketing to generate more leads to grow their business, but the franchisor wants to maintain control of the brand.
The good news is that it’s possible to do both.
Would it surprise you to learn that over ninety percent of consumers use the Internet to do research before buying?
It’s true. And recent studies show that over sixty percent of those Internet searches have “local intent”, which means that while consumers may search nationally, they engage locally and they tend to gravitate to local websites.
So if you are a company with multiple locations, your online marketing efforts will be most effective if each of them has their own local web presence, not simply one page on your corporate website.
Of course your location owners are busy running their businesses and many don’t have the time or expertise needed to develop, launch and maintain an effective local online marketing campaign.
So, typically the choices have been to; not have a strategic local web presence at all, or to provide minimal, “bare-bones” online exposure through the use of franchisee or agent pages or microsites.
And while some organizations choose to list their franchise locations or agents within the corporate website, those minimal listings lack the SEO impact of a local marketing website, which can cast a wider net through a broad range of search terms and geographic locations.
Think about it this way…if you went fishing and dropped one line in the water and the boat next to you (your competitor) had 100 lines in the water, who do you think would have a better chance of catching more fish?
Don’t you want to catch more fish?
We have proven time and time again that professionally developed marketing websites that are promoted at the local level consistently outrank cookie cutter corporate location pages and microsites, period. If your current SEO provider is telling you otherwise, it might be time to talk to us to get the real story.
Whether you are a rapidly expanding franchise, a recent startup or established industry leader, our professional team is ready to guide you through the process.
Contact us today to see how we can help maximize the online marketing efforts of your multi-location organization.
Get a free advanced SEO analysis Results driven search engine optimization is essential to the long-term success of your multi-location organization.
Local marketing websites for your location owners are key components to the success of any local marketing strategy. Creating dedicated local websites that are relevant to your local customers drives targeted traffic, improves local lead generation and enhances revenue while building long-term value in your brand. It also builds trust with your locations’ customers. Marketing local websites presents an incredible opportunity to grow and reach local customers like never before.
Most Multi-Location Businesses Fail at Marketing SEE HOW WE CAN HELP GENERATE TARGETED TRAFFIC AND LOCAL LEADS
Multi-Location Consulting Your strategy needs to be different...
Regardless of your industry, properly managing your brand while employing effective online marketing strategies that engage consumers at the local level can be extremely challenging.
Multi-Location Websites Your websites need to be different...
Location pages or cookie-cutter microsites full of duplicate content are not the answer for your multi-location business. We give your location owners to tools they need to succeed.
Multi-Location Marketing Your marketing needs to be different...
See how our multisite marketing strategy gives your location owners the tools they need to generate quality local leads and increase revenue, while still protecting your brand
Get a Free Consultation Schedule a free 30 minute consultation to see how we can help.
Responsive Website Design Desktop.Tablet.Mobile – One Site for Every User
Responsive web design is the process of building websites that adapt and resize automatically to smart phones, tablets and desktops.
In case you haven’t realized it, mobile web browsing has now surpassed desktop browsing in popularity. Responsive web design has removed the need for a mobile website because responsive sites have the ability to scale up and down, regardless of device, including those that have yet to be invented. The industry has adapted, and adapted well. Google has taken steps from encouraging businesses to design responsive websites to downright punishing those that don’t.
Brand Protection Local Marketing Websites That Enhance Your Brand
While each franchise or licensed business opportunity has its own set of unique sales and marketing challenges, most multi-location organizations impose tight control on location owners and enforce strict guidelines on how their product or service is presented, marketed and ultimately sold.
Our multisite marketing strategy gives your location owners the tools they need to generate local lead and increase revenue, while still protecting your brand.
Inbound Marketing Don't Interrupt Buyers - Attract Them
Inbound marketing refers to marketing strategies that bring visitors in, rather than you having to go out to get the attention of a prospective client, customer or lead. Inbound marketing earns the attention of consumers, makes your company stand out from the crowd, be easily found online and drives targeted traffic to your website by producing interesting, relevant content.
This is in direct contrast to outbound marketing, where marketers attempt to go “out” and find customers.