multi-location web design for franchises

How should brands with multiple physical locations structure their web properties?

Does your organization have multiple locations where consumers or potential clients can purchase your products or services? Maybe they are franchisees, licensees, distributors, agents or dealers that sell your products or services across the county or around the world.

If you are employing a multi-location business model, it is extremely important to understand that regardless of the type of distribution model you choose, your individual locations are “Local Businesses” and in order for these local business to be successful in a geographically delineated marketplace each business location must be marketed locally. With this in mind, implementing your multi-location web design strategy must ensure your website navigation and link structure allows for easy indexing of all geographic locations.

When an organization employs a multi-location business model, web development and search engine optimization becomes more complex and requires greater levels of skill, knowledge and experience. And while the rewards can be substantial, the challenge will always be how to establish local relevance in an effort to achieve prominent rankings for each physical location.

How to organize proper website structure for multiple locations

Ideal site structure for “Local Websites” is Key to Multi-location Marketing Success

The proper website structure for a multi-location business is to use one singular domain. While multiple domain names may appear to be a good idea, the fact is that multiple domains actually dilute search rankings and increase work load and complexity for your development team.

Don’t believe what the mega-providers are selling you – we have proof!

Most of the franchise “experts” and multi-location “gurus” will have you believe that a centralized approach using location pages or microsites is the perfect solution for your organization. They will also do their best to talk you into using pay-per-click ads on search engines and display advertising on social platforms as the go-to solution to promote your individual locations.

Don’t Fall for this Trap

The reason they want you to engage in pay-per-click advertising is because it is “idiot-proof”. Anyone can rank in search if you bid enough for your keywords.

What they don’t tell you is the fact that 70-80% of search engine users are ignoring the paid ads and are only focusing on the organic results.

Look at it this way –

  • Pay-per-click advertising gives you immediate ranking, however a vast majority of search engine users ignore these ads AND the minute you stop paying for your ads, your ranking stops.
  • Organic SEO provides long-term value for your brand, products and service by employing on-page and off-page strategies that will rank your website for your geographically targeted keywords resulting in qualified local lead generation opportunities and delivering a solid ROI.

We have proven time and time again that professionally developed marketing websites that are structured properly and promoted at the local level consistently outrank cookie cutter corporate location pages and microsites, period. If your current website or SEO provider is telling you otherwise, it might be time to talk to us to get the real story.

Whether you are a rapidly expanding franchise or multi-location organization, a recent startup or established industry leader, our professional team is ready to guide you through the process.

Contact us today to see how we can help maximize the online marketing efforts of your multi-location organization.

Get a free advanced SEO analysis Results driven search engine optimization is essential to the long-term success of your multi-location organization.

Local marketing websites for your location owners are key components to the success of any local marketing strategy. Creating dedicated local websites that are relevant to your local customers drives targeted traffic, improves local lead generation and enhances revenue while building long-term value in your brand. It also builds trust with your locations’ customers. Marketing local websites presents an incredible opportunity to grow and reach local customers like never before.

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Multi-Location Consulting Your strategy needs to be different...

Regardless of your industry, properly managing your brand while employing effective online marketing strategies that engage consumers at the local level can be extremely challenging.

Multi-Location Websites Your websites need to be different...

Location pages or cookie-cutter microsites full of duplicate content are not the answer for your multi-location business. We give your location owners to tools they need to succeed.

Multi-Location Marketing Your marketing needs to be different...

See how our multisite marketing strategy gives your location owners the tools they need to generate quality local leads and increase revenue, while still protecting your brand

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Get a Free Consultation Schedule a free 30 minute consultation to see how we can help.

Social Media Marketing

Responsive Website Design Desktop.Tablet.Mobile – One Site for Every User

Responsive web design is the process of building websites that adapt and resize automatically to smart phones, tablets and desktops.

In case you haven’t realized it, mobile web browsing has now surpassed desktop browsing in popularity. Responsive web design has removed the need for a mobile website because responsive sites have the ability to scale up and down, regardless of device, including those that have yet to be invented. The industry has adapted, and adapted well. Google has taken steps from encouraging businesses to design responsive websites to downright punishing those that don’t.

Brand Protection Local Marketing Websites That Enhance Your Brand

While each franchise or licensed business opportunity has its own set of unique sales and marketing challenges, most multi-location organizations impose tight control on location owners and enforce strict guidelines on how their product or service is presented, marketed and ultimately sold.

Our multisite marketing strategy gives your location owners the tools they need to generate local lead and increase revenue, while still protecting your brand.

Conversion Optimization

Inbound Marketing Don't Interrupt Buyers - Attract Them

Inbound marketing refers to marketing strategies that bring visitors in, rather than you having to go out to get the attention of a prospective client, customer or lead. Inbound marketing earns the attention of consumers, makes your company stand out from the crowd, be easily found online and drives targeted traffic to your website by producing interesting, relevant content.

This is in direct contrast to outbound marketing, where marketers attempt to go “out” and find customers.