Multi Location Marketing Strategies for Agency Networks

Whether your organization does business in the insurance, real estate, financial services or travel industries, your long-term success depends on the ability of your agent network to locate prospects, and to service and retain existing local clients and customers.

From an organizational perspective it may seem logical for you to devote all your financial resources to your corporate online marketing efforts. But from a practical standpoint you need to realize that prospective customers and clients are searching online for your products and services at the local level. They want a local provider that instills trust and confidence that knows and understand their local community inside and out.

While each agency network has its own set of unique sales and marketing challenges, most corporate offices impose tight control on agents and enforce strict guidelines on how their product or service is presented, marketed and ultimately sold.

We will empower your agents, and your organization, with the marketing tools needed to generate qualified local leads and increase revenue while still protecting your brand. By partnering with us you can:

• Provide your agents with local marketing websites

• Enhance local lead generation for your agents

• Make integration of locally relevant content quick and easy

• Retain brand messaging and content control

• Track online performance of each agent website

There is no one-size-fits-all solution for multi-location agency marketing. Each organization is unique, and based on the products or services your organization offers or the distribution model you employ, we will develop a customized online marketing strategy that aligns with your current and future corporate initiatives while supporting and empowering your local agents.

Don’t believe what the mega-providers are selling you – we have proof!

Most of the franchise “experts” and multi-location “gurus” will have you believe that a centralized approach using location pages or microsites is the perfect solution for your organization. They will also do their best to talk you into using pay-per-click ads on search engines and display advertising on social platforms as the go-to solution to promote your individual locations.

Don’t Fall for this Trap

The reason they want you to engage in pay-per-click advertising is because it is “idiot-proof”. Anyone can rank in search if you bid enough for your keywords.

What they don’t tell you is the fact that 70-80% of search engine users are ignoring the paid ads and are only focusing on the organic results.

Look at it this way –

• Pay-per-click advertising gives you immediate ranking, however a vast majority of search engine users ignore these ads AND the minute you stop paying for your ads, your ranking stops.
• Organic SEO provides long-term value for your brand, products and service by employing on-page and off-page strategies that will rank your website for your geographically targeted keywords resulting in qualified local lead generation opportunities and delivering a solid ROI.

We have proven time and time again that professionally developed marketing websites that are structured properly and promoted at the local level consistently outrank cookie cutter corporate location pages and microsites, period. If your current website or SEO provider is telling you otherwise, it might be time to talk to us to get the real story.

Whether you are a rapidly expanding franchise or multi-location organization, a recent startup or established industry leader, our professional team is ready to guide you through the process.

Contact us today to see how we can help maximize the online marketing efforts of your multi-location organization.